Newsrooms, magazines and multisite networks on WordPress, plus migrations that bring decades of archives along without losing a story or a link.
Certified partnerships with leading platforms & kick-ass reviews
Publications
Built for people who publish daily.
Publishers need a site that editors can work in fast, that stays up when a story takes off, and that keeps every archived article findable. WordPress powers newsrooms of every size, and as a WordPress VIP Silver Agency Partner we build for the high-traffic end of that range.
What we build
From the editor’s screen to the archive.
Editorial workflows
Block editor layouts, custom fields and roles that match how your newsroom works.
Multisite networks
Many titles on one platform, with shared components and local control for each publication.
Archive migrations
Legacy content moved with authors, dates, tags, categories, media and redirects intact.
Performance at scale
Caching, CDN and hosting set up for traffic spikes, on WordPress VIP or Infinite Source.
Memberships and paywalls
Subscriber access and member content, connected to your email tools.
Accessibility
Templates built toward WCAG conformance, so every reader can get to the story.
Case study
Carpenter Media Group.
Carpenter Media Group acquired dozens of local newspapers whose sites ran on BLOX CMS, which exports archives as ZIP files in the News Industry Text Format (NITF). There was no complete, off-the-shelf way to bring NITF into WordPress.
WordPress VIP introduced Carpenter Media Group to Inverse Paradox. Ben Martin led the development of a custom WordPress plugin built for NITF migration. It supports multisite, imports keywords as tags, assigns categories and authors, keeps media with the right stories, and generates 301 redirects for legacy URLs. The first three sites were migrated within 90 days, and we trained Carpenter’s team to run migrations on their own.
- Bowling Green Daily News: over 210,000 articles dating back to 1997
- The Valdosta Daily Times: over 215,000 articles dating back to 2005
“The combination of IP and WPVIP has been a rock solid one for us.” Kevin Cooper, Senior Vice President & COO, Carpenter Media Group
Clients
Philadelphia-based, nationwide
Built near Philadelphia, for brands everywhere.
Inverse Paradox is a publishing website agency based just outside Philadelphia, working with clients across the country. Publishers rely on us for fast archives, newsroom workflows and migrations of decades of articles.
Named Philly’s 2018 Best Tech Manager at the Timmy Awards, Neil built a team culture of senior people, clear communication and accountability.
Meet near Philadelphia or over video from anywhere. Let’s talk about your project.
FAQ
Questions we hear often.
Can you migrate our archive from a legacy CMS?
Yes. We have migrated hundreds of thousands of articles from BLOX CMS, and we plan each migration around the source format, metadata and URL structure so nothing gets lost.
Do you work on WordPress VIP?
Yes. We are a WordPress VIP Silver Agency Partner, and VIP introduced us to Carpenter Media Group.
Will our old URLs still work?
We map redirects from legacy URLs to the new ones so links and search rankings carry over.
Can our own team run future migrations?
For Carpenter Media Group we built the tools and trained their staff to run imports themselves. We can do the same for you.
Start a project
Let's discuss how we can help you reach your business goals with a strategic, performance-driven approach to web development.
