Migrations
Move everything. Lose nothing.
Is your current platform out of date or not delivering the experience you need? Moving to a modern platform can make a major difference. But years of pages, posts, products, customers and orders don’t move themselves, and search rankings built over time can slip quickly if URLs change without a plan.
We plan and run migrations so your content arrives clean, your links still work and your team can get back to business.
What we move
Content, data and history.
Content migration
Pages, posts, media, authors and taxonomies, mapped into the new site’s structure rather than dumped in as-is.
eCommerce data migration
Products, variations, customers, orders and subscriptions for eCommerce, plus courses and enrollments for learning platforms.
SEO preservation
301 redirects for changed URLs, preserved metadata and a crawl after launch to catch anything missed.
Content scraping
When a platform has no clean export, we use AI-assisted scraping to pull content from the live site, then clean it and map it into the new structure.
Case study
How we migrated Carpenter Media Group’s newspaper sites off BLOX CMS without losing an article, a URL or their search traffic.
Platforms
From where you are to where you need to be.
We move sites onto WordPress, WooCommerce, Shopify and the other platforms we support, including stores coming from Magento, CIMcloud and Shopify.
We have even built and published a plugin that migrates content from Blox CMS (formerly TownNews) and other NITF formats into WordPress, because some migrations call for purpose-built tools.
Our approach
A migration with a plan.
- Audit what exists and decide what moves, what merges and what retires
- Map old content types and fields to the new structure
- Script the import so it can be run, checked and rerun
- Review migrated content with your team before launch
- Redirect old URLs and watch search performance after the switch
A migration is also the best moment for a content audit. Leaving outdated pages behind makes the new site lighter and easier to manage.
Philadelphia-based, nationwide
A national website migration agency, based in Philadelphia.
Inverse Paradox is a website migration agency based just outside Philadelphia, working with clients across the country. We have moved hundreds of thousands of articles and products between platforms without losing content, rankings or links.
We are a WordPress VIP Silver Agency Partner, a Shopify Gold Partner and a WooCommerce partner, so our recommendations come from building on all three.
Wherever your team is based, let’s get started.
FAQ
Common questions.
Will we lose our search rankings?
A careful migration protects them. We map old URLs to new ones with 301 redirects, keep metadata intact and watch search performance after launch.
Can you clean up content during the move?
Yes, and it is often the best time to do it. A content audit before migrating helps you leave outdated or duplicate pages behind.
Do you migrate customer and order data?
Yes. For eCommerce migrations we move products, customers and order history so your team and your customers keep the records they rely on.
How long does a migration take?
It depends on the volume and complexity of your content and data. We scope it after an initial audit, so the timeline is based on what you actually have.
Start a project
Let's discuss how we can help you reach your business goals with a strategic, performance-driven approach to web development.
