Custom eCommerce experiences on WooCommerce and Shopify, designed around your business goals and measured by results.
Certified partnerships with leading platforms & kick-ass reviews
eCommerce
Stores that look great and drive revenue.
Our designers and developers work with your team to create custom eCommerce experiences on the most widely adopted platforms and third-party services. From a simple donation form to a large store with both B2C and B2B strategies, we build around your business goals with measurable results as the objective.
Platforms
More about WooCommerceWooCommerce
Our dedicated team of WooCommerce experts builds stores from the ground up that turn visitors into customers. Woo’s wide range of options makes a store flexible, scalable and easy to maintain.
More about ShopifyShopify
A cloud-based platform on a subscription model, so you never worry about hosting, security or software updates. With a theme and the right apps, we craft a robust store that is easy to manage.
What we offer
Comprehensive eCommerce services.
User experience & design
We research, design and build from scratch, so your store fits your exact needs instead of the borrowed functionality of a theme.
B2B eCommerce
Modern buying experiences for manufacturers and wholesale distributors, with the tools and integrations behind them.
Accessibility
Inclusive design from the first wireframe, including WCAG 2.2 conformance.
Platform migrations
Moving off an outdated platform to a modern one can make a major difference in your store’s ROI.
Subscriptions
Let customers set it and forget it, whether that is a membership or a routine shipment.
Integrations & API
ERPs, CRMs, accounting platforms and more, with trusted and supported solutions.
Revenue optimization
A tactical, data-supported approach to conversion rates that can lead to significant increases in revenue.
Marketplaces
Connect to eBay, Amazon and Walmart while your store stays the hub.
Technical SEO
Crawlable sites, friendly URL structures and 301 redirects where appropriate.
After launch
You’re never on your own.
From simple adjustments to emergency response, our support team has your back from launch day through the thick of the busy season. We also handle GDPR and CCPA compliance, security updates, performance work and training.
Stores we have built and supported include Dr. Scholl’s, Southwest Strings, Piper Classics, Lady Lux Swimwear, the SawStop store, Wet n Wild and Slayer Calls.
Clients
Philadelphia-based, nationwide
Philadelphia roots, nationwide reach.
Inverse Paradox is an eCommerce agency based just outside Philadelphia, working with clients across the country. We pick between WooCommerce and Shopify honestly, based on your catalog, operations and growth plans.
Our founder, Neil Harner, chairs the Department of Design at Thomas Jefferson University, and that teaching mindset shapes how we explain choices and train your team.
Down the road or across the country, start a conversation with the people who will do the work.
FAQ
Questions we hear often.
Should we choose WooCommerce or Shopify?
It depends on how much control you need, which integrations you rely on and who will run the store day to day. WooCommerce gives you full ownership and flexibility on WordPress. Shopify takes hosting and updates off your plate. We will recommend one after discovery.
Can you migrate our existing store?
Yes. We move products, customers and order history to the new platform and map redirects so you keep your search rankings.
Do you connect stores to our ERP or accounting system?
Yes. We have integrated stores with ERPs, CRMs and accounting platforms such as Sage 100, QuickBooks and Salesforce, plus shipping, fulfillment and marketplace feeds.
Do you offer support after launch?
Yes. Ongoing support covers updates, security, performance, small changes and emergency response.
Start a project
Let's discuss how we can help you reach your business goals with a strategic, performance-driven approach to web development.
