
Shopify Gold Partner
Shopify, expertly configured.
Shopify handles hosting, security and software updates, so you can focus on selling. We recommend it for businesses with straightforward selling needs that want to launch fast.

We help you choose a robust theme, tailor it to your brand, shape the catalog and connect the apps that run your business, so keeping the store current is easy. For high-volume and enterprise brands we build on Shopify Plus, with checkout extensibility, B2B wholesale, expansion stores for new markets and automation with Shopify Flow.
When you need something more custom, we will tell you, and we build on WooCommerce too. Either way you get the platform that fits, not the one we prefer.
Featured project
Dr. Scholl’s
A Shopify store for insoles, treatments and foot care, organized by condition so shoppers find the right fix fast.
View website (opens in a new tab)Our services
Certified partnerships with leading platforms & kick-ass reviews
Our clients Brands that trust us <em class=”ip-em”>to grow their stores.</em>
We appreciate the compliments…
They found creative ways to solve problems and communicate effectively. Since working with the partner on website improvements, the team has contributed to boosts across all metrics on Google Analytics. Their attentive project management style and overall focus on solving problems as they arise assisted them in solidifying a long-term partnership.
More services
Services that complement your Shopify store and help it grow.

UX / UI Design
Interfaces people understand on the first visit and enjoy on the hundredth.
Content Migrations
Content, data and rankings moved safely, with redirects mapped before launch.

Ongoing Support & Maintenance
Updates, monitoring and a team that answers when something breaks.

WooCommerce
Customizable eCommerce built on WordPress, from a WooCommerce PRO Partner.
Philadelphia-based, nationwide
Philadelphia roots, nationwide reach.
Inverse Paradox is a Shopify agency based just outside Philadelphia, working with clients across the country. As a Shopify Gold Partner, we design and build stores that are easy for your team to manage and quick for customers to buy from.
Our office is just outside Philadelphia, and our clients are spread across the United States, from New York to California. Most projects run over video, with a visit whenever it helps.
Wherever your team is based, let’s get started.
FAQ
You have questions, we have easy answers…
Shopify suits businesses with straightforward selling needs that want hosting, security and updates handled by the platform. If you need deeper customization or more control, WooCommerce is often the better fit. We build both.
A store built on a customized theme usually takes six to ten weeks. Custom theme sections, apps and complex migrations add time.
Yes. We migrate products, customers and orders and map redirects so your store keeps its search visibility.
Both. Many stores start from a robust theme we customize to your brand. When you need more, we develop custom sections and apps.
Yes. We build Plus stores along with the custom apps and integrations that connect them to the rest of your business.
Yes. We train you on running the store, from the catalog to customers, orders and basic marketing.
Yes. Before we inherit a website, Inverse Paradox reviews it thoroughly, at no cost. The review tells you about any issues that need attention right away, the risks or challenges to be aware of as we take the site over, and suggestions (not requirements) for improving it.
Start a project
Let's discuss how we can help you reach your business goals with a strategic, performance-driven approach to web development.
















