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WordPress VIP Silver Agency PartnerWooCommerce PRO PartnerShopify Gold PartnerPhiladelphia · Since 2007900+ projects delivered

Platforms

Custom WordPress development,built to last.

Hundreds of custom WordPress sites since 2007, from small business sites to high-traffic publishing.

The Whitsons Culinary Group website on two phones

WordPress since 2007

Custom WordPress, built for your business.

We design, build and launch custom WordPress sites that our team manages, or that your own staff can maintain with ease.

No borrowed themes doing half the job. We research, design and build from scratch, so the site fits your content, your integrations and the way your team works.

From creative design to custom plugins and integrations with your ERP or CRM, we handle it for you, then stay on to keep it fast and secure.

Get started with your WordPress project

Featured project

Allied Mortgage Group

A mortgage lender on WordPress VIP: loan paths, a loan-officer finder and pre-approval.

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Our services

What weoffer.

  • User Experience & Design

    Research-led design built from scratch, not bent around a theme that meets half your needs.

  • Responsive Development

    Custom themes that look and work the same on every browser, phone and screen size.

  • Enterprise WordPress

    Architecture for high traffic and complex requirements, with WordPress VIP when you need managed infrastructure.

  • WordPress Multisite

    Networks for multiple locations, brands or microsites. We have built networks with hundreds of sites.

  • WooCommerce Stores

    Sell from the same site you publish on, with a store from a WooCommerce PRO Partner.

  • Content Migrations

    Move from Drupal, Blox CMS, Sitecore or an old WordPress build with content, data and rankings intact.

  • Custom Post Types

    Content models that go beyond posts and pages, so your site grows without workarounds.

  • WCAG 2.2 AA Accessibility

    Accessibility built into design and code from day one, not bolted on after an audit.

  • Integrations & APIs

    Connections to ERPs, CRMs, accounting and marketing platforms that hold up in production.

  • Technical SEO / AIO

    Clean markup, fast pages, structured data and redirects that keep you visible in search and AI answers.

  • GDPR / CCPA Compliance

    Consent, cookies and data handling set up to meet current privacy law.

  • Ongoing Support

    Updates, monitoring and fixes from the team that built the site, from launch day onward.

Certified partnerships with leading platforms & kick-ass reviews

Our clients love Brands that trust us with <em class=”ip-em”>their WordPress sites.</em>

Clients who trust Woo for theirgrowing business.

  • The Surfer's Journal
  • BTIG
  • Judge Group
  • NewAge Industries
  • Traditions of America
  • The Next Street
  • Martin Law
  • Decorating Den Interiors
  • Whitsons Culinary Group
  • Extend Fertility
  • Expel
  • SawStop
  • First National Bank of Newtown
  • Gasper
  • Manor College

We appreciate the compliments…

We use Inverse to manage our entire front end website experience. They took over an out of date, out of compliance site, and in the first year, overhauled it end to end. They work intelligently, use common sense and my lift has been next to none.

Brandon Dufour · CEO @ The Next Street

Philadelphia-based, nationwide

Senior people, clients nationwide.

Inverse Paradox is a WordPress agency based just outside Philadelphia, working with clients across the country. WordPress has been our home since its early days; we build custom themes and blocks, never page-builder templates.

Inverse Paradox began as Neil Harner’s freelance practice in 2002, became Inverse Paradox in 2003 and an agency in 2007. Twenty years on, our senior team still builds every project in-house.

Down the road or across the country, start a conversation with the people who will do the work.

FAQ

Frequently askedquestions.

You have questions, we have easy answers…

  • No. We design and build custom themes, so your site does exactly what you need without the compromises of an off-the-shelf theme.

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Ready to transformyour digital presence?

Let's discuss how we can help you reach your business goals with a strategic, performance-driven approach to web development.