20 years of agency. Nearly 25 years
of history.
From a freelance identity in Bucks County to a WordPress VIP agency partner: the people, offices and platforms that made Inverse Paradox.
2003: From freelancer to Inverse Paradox.
Neil’s professional freelance career began in 2002 and, a year later, grew into the Inverse Paradox identity, working with early clients such as DeLuca Homes, Shady Brook Farms, Lehigh Valley Restaurant Group (a Red Robin franchisee) and local businesses throughout Bucks County and the Philadelphia area.
2006: Design meets development.
Neil begins working with Melissa (Levenduski) Cherepanya, a dear friend and designer he met at Philadelphia University. Melissa expands the creative services while Neil focuses on web development.
2007: Inverse Paradox becomes a company.
Inverse Paradox is formally established as a company and a partnership between Neil and Melissa. It quickly grows as a service provider across the region, and Neil and Melissa hire their first full-time developer, Amanda Mitchell.
2008: A first office, and more platforms.
The agency opens its first office in Feasterville, PA. Web design expands to blogs on WordPress, websites on the Joomla CMS and a range of eCommerce solutions, including Magento, osCommerce and VirtueMart for Joomla.
2009: Philly Beer Scene.
As a passion project, Neil and publisher Mat Falco launch Philly Beer Scene magazine, with support from Inverse Paradox, friends in the beer industry and the booming Philadelphia beer community. Neil and Inverse Paradox stay active in the publication for its first three years.
2013: An old bank, a bigger team.
Inverse Paradox restores an old bank in Penndel, PA as its next home, as the team grows to more than 16 designers and developers. By now every website is built on WordPress, and small eCommerce sites move to WooCommerce.
2015: VIUS joins, and Fishtown.
Inverse Paradox acquires VIUS, another Philadelphia agency, and opens an office in Fishtown. Philadelphia hosts the inaugural WordCamp US, and with the conference in our backyard, Inverse Paradox is a sponsor.
2017: A new focus.
After a decade of building Inverse Paradox side by side, Melissa steps away to focus on her family, with our love and gratitude; her mark is on everything we still do. The company shifts away from traditional design services to lean into its strengths: development and eCommerce.
2018: The Johnson House.
Inverse Paradox moves to its third office, the historic Johnson House in Hulmeville, PA. Neil is named Philly’s 2018 Best Tech Manager at the Timmy Awards. VIUS gets new life as the home for our turnkey and template-based websites, so we can keep offering affordable web design to local small businesses.
2020: Shopify, and Platinum WooExpert.
Inverse Paradox moves away from Magento development and expands into Shopify, and is recognized as a WooCommerce Certified Platinum WooExpert.
2023: Fully remote, and WordPress VIP.
After COVID it was clear the company was ready to go fully remote. WordPress VIP invites Inverse Paradox to become an agency partner, recognizing the enterprise quality of its development.
2025: Infinite Source.
Inverse Paradox launches Infinite Source, a WordPress and WooCommerce micro-hosting service built with WP Cloud, to give clients a higher level of hosting quality.
2027: 20 years as an agency.
Inverse Paradox celebrates 20 years as a digital agency, with almost 25 years of history. Services expand to include Craft CMS and AI-integrated solutions.
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