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Why You Should Have A Separate Google ID for All Marketing Efforts
Your Google ID grants you access to all the apps Google has to offer, from Gmail and Calendar to Drive and YouTube. When looking to use the features of apps like Google Analytics or Maps for your company, it may be tempting to use your own Google ID to access the apps. Even if the…
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Neil Harner Nominated for Best Tech Manager in the 2018 Timmy Awards!
We’re pleased to announce that our very own co-founder & CEO Neil Harner has been nominated in the 2018 Timmy Awards! Created by Tech in Motion, the Timmy Awards “celebrate regional tech communities and the companies and individuals leading the way to create the best places for tech professionals to work.” Neil is a finalist…
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Still Using Magento® 1? Time to Talk About Upgrading.
Magento® recently announced it will cease support for Magento 1 after June 2020. This includes both the Magento Commerce 1 (Enterprise Edition) and Magento Open Source 1 (Community Edition) softwares. We’ve talked before about the reasons to update your website and plugins on a regular basis, which holds equally true for Magento sites. For now,…
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We Moved!
Inverse Paradox is proud to announce that as of today, Monday, September 10, 2018, we are now located in Hulmeville, PA, just a half mile down the road from our previous office located in Penndel, PA. Our new office address is: Inverse Paradox3 Hulme Ave.Johnson HouseHulmeville, PA 19047 We’re excited to join the Hulmeville community…
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How a Supreme Court Decision Impacts Your eCommerce Business
For nearly thirty years, businesses in the U.S. could sell online without being required to collect sales tax in states in which they have no “physical presence.” However, the Supreme Court recently overturned the original 1992 ruling and has now left it up to states to set their own laws for collecting sales tax from…
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Inverse Paradox named a Top Developer in Philadelphia by Clutch
We’re pleased to announce that Inverse Paradox has once again made the list of Clutch’s Top Developers and Web Design companies in the Philadelphia area! Clutch is a business listing site for B2B digital agencies, consultants, and software providers, presenting detailed information on their services and expertise. Companies listed on Clutch are ranked by their…
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5 Tips for a Top-Notch Sitemap
Every business wants to accomplish a couple of basic goals with their website: clearly convey essential information about the business and optimize the visitor’s flow through the site in order to increase conversions. A variety of factors contribute to making a great website that achieves these goals and more, but one of the most overlooked…
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Digital Spring Cleaning Checklist
At the turn of the new year, we gave you five tips for starting a new project — but sometimes, all you need is to is bring out the cloth and polish what you already have to give it a nice new shine! With Spring nearly upon us, why not take some time to revisit…
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Inverse Paradox Named a Verified WooExpert by WooCommerce
PENNDEL, Pa.–(Business Wire)–Inverse Paradox, a PA-based digital agency specializing in custom WordPress websites and WooCommerce eCommerce solutions is proud to announce it has been named a Verified WooExpert by WooCommerce. This press release features multimedia. View the full release here. “We’re really proud to be recognized by WooCommerce. Whether it’s our developers working to build a complex and scalable store, designers…
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Branding Consistency Matters
In this digital age, your website is your most important tool for increasing conversion. Whatever marketing methods you employ (digital, traditional or most likely a mix of both), the first thing your customer will do is search for you online and find their way to your website. When they get there, they should immediately have…
